No intimate scenes were shown, but comments from the next episode made it clear what happened. In the following day's show, the North Ferriby native admitted that she regretted her decision to sleep with Bowen, a 24-year-old scaffolder. "You know when you're in the moment and it just happens?" she told cameras. "That's really not like me at all. Why couldn't we have just gone to sleep?" After the June 16 show, Miss Great Britain organizers stripped Holland of her title.
"We pride ourselves on promoting the positivity of pageants in modern society and this includes the promotion of a strong, positive female role model in our winners," they said in a statement to the Guardian. "The feedback we have received from pageant insiders and members of the general public is such that we cannot promote Zara as a positive role model moving forward. We wholly understand that everyone makes mistakes, but Zara, as an ambassador for Miss Great Britain, simply did not uphold the responsibility expected of the title."